Record ID

UAMa58e40fcc33f4b05bd0c012ba896757b

Author

Antony Hoyte-West Antony Hoyte-West,, Wydział Anglistyki [nowa struktura organizacyjna] (SNoJiL/WA)School of Languages and Literatures (SNoJiL)External affiliation of publication: Independent scholar

Journal series

Discourses on Culture, ISSN 2450-0402, Semiannual

Issue year

2020

Vol

14

Pages

73-87

Keywords in English

The Biggest Loser, title, translation, reality television

Abstract in original language

First shown in the United States in 2004, The Biggest Loser is one of the most successful and enduring reality television shows. The format has been exported internationally, and domestic variants of the show remain extremely popular in many European countries. From a translation perspective, however, the title of the show provides a challenge, as the original English conveys not only the idea of losing weight, but also the oxymoronic notion of a ‘loser’ ironically being a winner. This contribution, therefore, provides an overview of the strategies used to deal with this issue through examination of the local titles given to The Biggest Loser in thirteen European countries. An initial analysis aimed to ascertain if the title had actually been translated into the local language, either fully or partially, taking into account associated cultural implications regarding English language proficiency. Subsequently, the titles were examined to see if aspects of the original were present, such as wordplay and the element of transformation. Finally, the titles were analysed to see if there were any common geographical or linguistic similarities between the various translation strategies.

DOI

DOI:10.36145/DoC2020.16 Opening in a new tab

URL

http://doi.org/10.36145/DoC2020.16 Opening in a new tab

Language

eng (en) English

Score (nominal)

20

Score source

journalList

Score

Ministerial score = 20.0, 03-01-2022, ArticleFromJournal

Citation count

1

Share via portal AddThis

Refresh page

Refresh page

RDF

* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or PerishOpening in a new tab system.